Privacy Policy

Last updated: 2 July 2026

This Privacy Policy explains how HELD Comfort ("we", "us", "our") collects, uses and protects your personal information when you visit heldcomfort.co (the "Site"), buy from us, or otherwise interact with us (the "Services"). HELD Comfort is a trading name of BHD Projects, a business registered in the Netherlands (KVK 86109081), which acts as the data controller for your personal information.

We process personal data in line with the EU General Data Protection Regulation (GDPR) and, for our UK customers, the UK GDPR and Data Protection Act 2018.

Please read this policy carefully. By using the Services, you agree to the collection and use of information as described here.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated version here and change the "Last updated" date.

What personal information we collect

Depending on how you use the Site, we may collect:

  • Contact details — your name, email address, phone number, billing and shipping address.
  • Order information — items purchased, payment confirmation, and delivery details.
  • Account information — if you create an account (for example a username and password).
  • Customer service information — anything you include when you message us.
  • Usage data — information collected automatically through cookies and similar technologies, such as your device, browser, IP address and how you interact with the Site.

How we use your information

We use your personal information to:

  • process your orders, take payment, and arrange delivery;
  • send you order confirmations, shipping updates and returns/refund communications;
  • provide customer support and answer your questions;
  • send marketing emails where you have agreed to receive them (you can unsubscribe at any time);
  • run and improve the Site and understand how it is used;
  • detect and prevent fraud and misuse; and
  • meet our legal obligations.

Our legal bases for processing are: performing our contract with you (to fulfil your order), your consent (for marketing and non-essential cookies), our legitimate interests (to run and improve our business securely), and compliance with legal obligations.

Cookies

Like most websites, we use cookies and similar technologies to make the Site work, remember your preferences, run analytics, and — where you consent — to support advertising (for example through Meta/Facebook). You can control or remove cookies through your browser settings and our cookie banner. Blocking some cookies may affect how parts of the Site work. For information on Shopify's cookies, see https://www.shopify.com/legal/cookies.

How we share your information

We share personal information only where necessary, with:

  • Service providers who work on our behalf — such as Shopify (our store platform), our payment processors, and our fulfilment and shipping partners;
  • Analytics and advertising partners, where you have consented, to help us understand and reach our audience; and
  • Authorities or other parties where required by law, or to protect our rights, our customers or others.

We do not sell your personal information.

International transfers

Because we work with suppliers and partners in different countries (including our fulfilment partner in China and platforms such as Shopify), your information may be transferred and processed outside the Netherlands and the UK. Where we transfer personal data internationally, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the destination country is recognised as providing adequate protection.

How long we keep your information

We keep your personal information only as long as needed to provide the Services, meet legal, tax and accounting obligations, resolve disputes and enforce our agreements.

Your rights

Depending on where you live, you have rights over your personal data, including the right to access, correct, delete, or receive a copy of it, to object to or restrict certain processing, and to withdraw consent at any time. To exercise any of these, email us at info@heldcomfort.co. You can unsubscribe from marketing emails using the link in any marketing message.

Complaints

If you have a concern about how we handle your personal data, please contact us first at info@heldcomfort.co. You also have the right to complain to a data protection authority:

  • In the UK: the Information Commissioner's Office (ICO) — ico.org.uk
  • In the Netherlands/EU: the Autoriteit Persoonsgegevens (AP) — autoriteitpersoonsgegevens.nl

Children

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

Contact

HELD Comfort (a trading name of BHD Projects) Steenplaetsstraat 6, 2288AA Rijswijk, Netherlands KVK: 86109081 Email: info@heldcomfort.co